I. Media Strategy

Got something to say? Want to tell your story or encourage others to join your group? Or teach a new concept? Perhaps start a discussion?

Whatever your goal, using media is a powerful way to shape your message and grow your audience.

The starting point is forming a strategy.

This course will focus on the who, what, where and why questions which guide any good strategy. And give you some step-by-step advice for doing it well.

Course goal: Explain the concepts of ‘new media’ and how strategic planning for intentional results is the primary outcome objective.

Practical goal:  Have students design and create a media strategy.