TCL (T1:2-2) Group Dynamics
Group Dynamics
Within any group, there are different ways that members interact and respond to discussions, situations, and events. Specifically, group roles often develop based on how members respond to new ideas. This shows that decision-making for an individual is connected to their role in the reference group in which they live. There are five roles which help define all individuals:
Innovator: The curious one who makes friends and accepts new ideas easily. While considered an early adopter of new ideas, the group sees them as someone who easily changes their mind or actions and is not always reasonable.
Opinion leader: The cautious one, observant, intentional, a natural leader who considers the risks of new ideas, usually very respected by the group.
Maven: The intelligent one who gathers and holds information, pays attention to details, knows how to solve problems, and chooses to work with innovators.
Connectors: A person who carries and shares information with many people inside and outside the group, good at peaceful communication, willing to help with the growth of the group and individuals.
Salesmen: The one who gives reasons to accept change, encourages movement, loves using new ideas, pushes the group to action.
As you begin to consider how to connect with your audience, it is helpful to understand that these different roles exist in the groups you will target. Give attention to each role in order to expect the questions they may have. Preparing answers to all these questions will make sure that all group members will be considered when creating content.
OTHER RESOURCES:
Avoiding Pitfalls in Group Dynamics: https://adultministry.lifeway.com/2020/11/02/avoiding-pitfalls-in-group-dynamics/