TCL (T1:2-2) Group Dynamics

Groupe Dynamics

Within any group, there are different ways that members interact and respond to discussions, situations, and events.  Specifically, group roles often develop based on how members respond to new ideas.  This shows that decision-making for an individual is connected to their role in the reference group in which they live.  There are five roles which help define all individuals:

Innovateur: The curious one who makes friends and accepts new ideas easily. While considered an early adopter of new ideas, the group sees them as someone who easily changes their mind or actions and is not always reasonable.

leader d'opinion: The cautious one, observant, intentional, a natural leader who considers the risks of new ideas, usually very respected by the group.

Maven: The intelligent one who gathers and holds information, pays attention to details, knows how to solve problems, and chooses to work with innovators.

Connecteurs:  A person who carries and shares information with many people inside and outside the group, good at peaceful communication, willing to help with the growth of the group and individuals.

Salesmen: The one who gives reasons to accept change, encourages movement, loves using new ideas, pushes the group to action.

Lorsque vous commencez à réfléchir à la manière d'entrer en contact avec votre public, il est utile de comprendre que différents rôles existent au sein des groupes que vous ciblez. Portez une attention particulière à chaque rôle afin d'anticiper les questions qu'ils pourraient se poser. Préparer des réponses à toutes ces questions vous permettra de vous assurer que chaque membre du groupe sera pris en compte lors de la création de contenu. 

AUTRES RESSOURCES :

Éviter les pièges de la dynamique de groupe :  https://adultministry.lifeway.com/2020/11/02/avoiding-pitfalls-in-group-dynamics/